The Importance of Professional Teams through Case Analysis: The Practical Application of Japanese Brand Authorization

Case 1: Beauty brands efficiently enter Amazon Japan site

Challenge: The brand lacks experience in registering Japanese trademarks and has encountered repeated rejections of filing materials.

Solution: A professional team will complete trademark search, application, and Amazon brand filing within 3 weeks, and improve the exposure rate of the promotion by optimizing product information description.

Case 2: Dispute Resolution of Home Brand Authorization

Challenge: Dealers participating in the "Black Friday" promotion by lowering prices without authorization, disrupting the pricing system.

Solution: Freeze the violating account according to the contract terms and use Amazon's brand protection tool to restrict the flow of infringing links.

Case 3: Expansion of Cross border Emerging Brand Markets

Challenge: The brand needs to quickly cover offline channels in Japan but lacks resources.

Solution: Introduce local distributors through authorization, and design a phased authorization agreement with a professional team (such as initially limiting online sales and later opening physical stores) to achieve risk controlled channel expansion.